We partner with leading private equity^✲ firms to
achieve excellence/

Expansion of strategies through a deep understanding of marketing, BizOps, and financial implications. Vector is a research firm that bridges the gap between marketing, strategy, and financial implications.

about Vector research partners
( aka V4RP )^✲
Why are we different?/

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Rooted in a deep understanding of the office of the CMO, CEO, and COO, V4RP works at the intersection of marketing, strategy, and finance to drive strategic value. Our services encompass the entire marketing and BizOps function, including strategic planning, performance analytics, technology integration, and campaign execution. V4RPs, clients benefit from our expertise in data-driven insights, marketing and operations-specific technology, and finance-led strategies.

MEET OUR AWESOME^✲ TEAM/

● See our work

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about Our Team/

^✲

Our approach

‍

experience

Over 38 years of combined research experience, over 50 combined years of marketing expertise, and over 45 combined years of BizOps expertise.

With team members all over the globe.

We’re operators, investors, management consultants and marketers who have worked at the highest levels building and scaling companies. We bring that real-world experience to every engagement, ensuring your portfolio companies benefit from battle-tested strategies and an unmatched depth of expertise.

We have experience working at the world's largest strategy consulting firms and have held leadership roles at premier digital marketing agencies and tech firms. The diversity of our skills and backgrounds is the Vector secret sauce.

Mission:

Consulting Reimagined We're not just replacing consultants—we're redefining what's possible

At our core, we believe business intelligence shouldn't require endless meetings, astronomical budgets, or the patience of a saint.

We've built a solution that turns the traditional consulting model on its head by delivering: Analysis that dives deeper than the most seasoned consultants dare to go. Insights that arrive in moments, not months. Value that transforms your budget from a limitation into a competitive advantage.

We call it "Consultant++" — all the brainpower, none of the billable hours. Every day, we wake up obsessed with one question: How can we put enterprise-grade strategic intelligence within reach of every business that needs it?

Our answer is a platform that combines the analytical rigor of McKinsey, the speed of Google, and the affordability of a subscription service you won't need to hide from your CFO. Because we believe the best insights aren't the ones gathering dust in PowerPoint decks—they're the ones you can act on today.

Frequently asked questions

What types of Private Equity firms do you usually work with?

We collaborate with a diverse range of private equity firms. Many of our clients have limited in-house marketing expertise, and we become their go-to partner for marketing diligence and value creation initiatives. As well as work alongside firms with established marketing Centers of Excellence, providing fresh insights and complementary perspectives to augment their strategies. We also help firms in technology adoption to help them stay on the cutting edge at all times, and we develop in-house proprietary data on trends, capital deployment cycles, adoption cycles, competitive benchmarking metrics, customer acquisition economics, retention optimization frameworks, and cross-vertical performance indicators that enable portfolio companies to calibrate their strategic positioning against both direct competitors and category-defining outliers. Our proprietary methodologies synthesize quantitative market dynamics with qualitative leadership insights to identify asymmetric opportunity vectors often overlooked in traditional due diligence processes.

How do you measure and track results?

We prioritize establishing a robust analytics infrastructure to accurately measure outcomes. Our reports facilitate knowledge transfer and build sustainable capabilities. We also clearly demonstrate the financial impact of implemented initiatives, ensuring transparency and accountability throughout.

What differentiates Vector research partners from traditional research or consulting firms?

Vector Research Partners combines the intellectual rigor of top-tier management consulting with the practical expertise of a world-class operations and marketing team. As seasoned practitioners and operators, we deliver strategies that are not only ambitious but also realistic, achievable, and battle-tested. This unique blend ensures our clients receive actionable insights that drive real-world results.